Synorellivra
Practical SEO workshops for Alberta communities
Back in 2018, finding practical SEO training in our area meant driving hours or sitting through generic webinars. We figured there had to be a better way to learn content strategy without leaving town.
We run workshops where you work on real content projects. Not theory sessions or lectures about best practices. You bring your website or business idea, we show you how to research keywords, structure content, and measure what works.
Each workshop runs for four weeks with weekly sessions. Between meetings, you complete assignments on your own content. We review your work, answer questions, and help you fix what's not working.
Started with six people meeting in a shared workspace. Taavi had been doing freelance SEO for local businesses and kept getting asked to teach the basics. First workshop covered keyword research and on-page optimization.
Moved online after realizing people from neighboring towns wanted to join but couldn't make the drive. Rewrote all materials for remote delivery. Lost some of the in-person energy but gained flexibility.
Ingrid joined to handle technical SEO topics. She'd been working with e-commerce sites and brought expertise in structured data and site architecture. Added advanced workshops for past participants.
Built collaborative tools so participants could share feedback on each other's content during workshops. This changed the format from instructor-led to peer-supported learning. Results improved noticeably.
Running ongoing workshops with a mix of beginners and returning participants. Testing new formats for content performance analysis. Still based in Myrnam, still focused on practical skills you can use immediately.
Been doing SEO since 2012. Worked with about forty local businesses before starting Synorellivra. Handles beginner workshops and keyword research sessions. Still does some freelance work to stay current with what's actually working.
Joined in 2021 after eight years in e-commerce. Covers technical topics like site structure, schema markup, and page speed. Runs advanced workshops for participants who've completed the basics. Also handles our platform development.
Manages workshop logistics and participant support. Background in adult education. Makes sure everyone gets feedback on assignments and can access collaborative tools. Tracks what topics people struggle with so we can improve materials.
We don't lecture for an hour then send you home with theory. You work on your actual content during sessions. We show you a technique, you apply it immediately to your project, we review what you did.
We understand Alberta business challenges because we work with them daily. Seasonal traffic patterns, regional search behavior, local competition. Generic courses miss these details.
You learn SEO by doing it, not reading about it. Every workshop includes hands-on work with real tools. By week four, you've optimized actual pages and can see results starting to appear.
Four-week format, limited to twelve participants. Beginner-friendly but works best if you already have a website or business to optimize. Check current schedule and registration details.
View workshop schedule