Synorellivra
Practical SEO workshops for Alberta communities
We work with writers, marketers, and site owners who need to rank content without guessing. Our workshops walk you through keyword research, content briefs, optimization audits, and tracking what actually moves the needle. You'll leave with methods you can use Monday morning.
Learning happens through different channels. Pick what fits your schedule and working style.
Two-hour online sessions twice a week. We break down real SEO problems, analyze live sites, and work through content audits together. You can ask questions as we go.
Video walkthroughs showing how to build content briefs, analyze competitor gaps, and track ranking changes. Each module includes downloadable templates and practice datasets.
Bring your draft briefs, keyword lists, or optimization plans. We review your work, spot issues, and suggest improvements. Other participants share what worked on their projects.
Submit assignments through the portal. You'll get detailed written feedback within three business days, covering what's working and what needs adjustment in your strategy approach.
We run separate programs for different skill levels. Each one focuses on what you need to know at that stage.
You'll learn how to find keywords people actually search for, understand search intent, and write content that matches what Google expects. We cover on-page optimization basics like title tags, meta descriptions, header structure, and internal linking.
This track assumes you know keyword research basics. You'll create content clusters, plan editorial calendars, conduct competitor gap analysis, and set up tracking systems. We work on real client scenarios and review each other's strategic documents.
For experienced practitioners who need to handle enterprise sites, international SEO, or technical migrations. We cover crawl budget optimization, structured data implementation, JavaScript SEO issues, and coordinating content across multiple languages or regions.
We publish sample materials so you can see our teaching approach and decide if it matches what you need.
Watch a full 90-minute session where we audit a real blog's content strategy, identify ranking opportunities, and build a three-month content plan.
Request AccessDownload the template we use to plan every piece of content. Includes sections for keyword targeting, competitor analysis, outline structure, and optimization checklist.
Get TemplateWork through a keyword research exercise with real data from an e-commerce site. Compare your analysis with our solution guide to see how we approach the problem.
Start ExerciseThese numbers come from surveys we send three months after program completion. Not everyone responds, but here's what we know.
Used workshop methods on client sites, employer projects, or personal websites within three months of completing the program.
Reported organic traffic growth on sites where they implemented content strategies developed during training. Growth ranged from 15% to 240%.
Took on SEO strategy responsibilities at current employer, switched to SEO-focused positions, or started consulting with paying clients.
"I came in knowing how to write blog posts but had no process for choosing topics. The workshop showed me how to analyze what's already ranking, find content gaps, and build briefs that actually help writers. Our traffic doubled in four months after I started using these methods on our company blog."
SEO takes time and depends on factors outside our control. Here's what you should know before enrolling.
A local service business might see changes in weeks. An e-commerce site in a crowded market might need six months. We teach methods that work, but timeline depends on your specific situation and how competitive your keywords are.
The workshops give you frameworks and feedback, but you have to create content briefs, analyze data, and implement strategies yourself. People who complete assignments and ask questions get more value than those who just watch recordings.
Algorithm updates happen. Sometimes rankings drop for reasons nobody understands. We teach current best practices based on what's working now, but search engines change and strategies need adjustment over time.
Complete beginners can start with Foundation Track, but you'll learn faster if you've written content or managed a website before. Advanced track assumes you've done SEO work and know basic technical concepts.
Tell us about your situation and what you're trying to accomplish. We'll let you know which track makes sense or if you'd be better served by something else.
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